Squarespace

Senior Director of Design

I lead design for Commerce at Squarespace, a team of 20 across Online Stores, Financial Services, Mobile + App Ecosystem, and Content Design. I report to our VP of Design and partner closely with Product and Engineering leadership to set strategy for how millions of merchants sell online, get paid, and manage their business from a phone.

My focus is building a team that can operate with real autonomy: designers who own their domain end to end, not ones waiting on approval. I care as much about how the team works as what we ship.

I build to convince, not just to ship.

I tend to work ahead of the roadmap. When I see a systemic problem, I build the proof before I ask anyone to commit to it, whether that's a prototype, a sprint, or a research push. I'd rather show people the future than pitch it to them.

Beyond the projects

I spend a lot of my time on the parts of leadership that don't produce a case study: building the org's role in company-wide architecture shifts, running the strategy sessions that connect design to business growth, and developing the next generation of design leaders through a cohort program I built from scratch. I've also had to navigate real org change: new leadership, team transitions, and staffing complex moves without losing momentum.

Recent Projects

Seller-Centric CMS

Spotted a systemic gap in how the CMS supported commerce sellers and built the business case to fix it. Got exec buy-in, then unlocked execution across 7+ cross-functional teams. Drove a 158.6% YoY improvement in seller activation.

Spark Sprints

After the CMS work, I wanted more of that thinking across the whole team, not just from me. Built a repeatable sprint process where designers step back from the roadmap, align on the real customer, and go deep on where the product needs to go next.

Service Seller Strategy

What the team found once they had room to look past the roadmap. Research-driven strategy work for a fast-growing seller segment with different needs than product sellers, covering booking, scheduling, and client management.

Navigation Prototype

As Squarespace expanded past websites into new products, the nav stopped making sense for new entry points. I reframed it as a merchandising problem, not an IA problem, and built a prototype to make the tradeoffs concrete enough for leadership to react to.

Work