Lead Yourself.

A 90-Day Coaching Program for Design Leaders

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You're great at your job and still being overlooked. That's not a visibility problem. It's a clarity problem — and there's a way through it.

THE PROBLEM

You got every promotion.
Something still feels off.

You're showing up, doing the work, delivering — and watching others take up space you've earned. Part of you wonders if it's the org. Part of you wonders if it's you.

The honest answer is neither. It's that you've never had to figure out what makes you distinctly, irreplaceably you. And without that, even great work stays invisible.

You don't have a performance problem. You have a clarity problem — and you've been trying to solve it with more performance.

Most design leaders were trained to execute someone else's vision and do it brilliantly. Nobody taught them to find — and lead from — their own.

That's the gap. Lead Yourself closes it.

WHAT WE’LL DO TOGETHER

A framework you already know, turned inward.

You already know this process. You've used it to solve complex design problems for years. Now we apply it to the most important design challenge of your career: figuring out what only you can do.

DISCOVER

Map Your Energy

You take the ELI (Energy Leadership Index) assessment — a certified tool that reveals the patterns driving your decisions — and spend 90 minutes in your results. Then we run a structured drives/drains audit — every responsibility mapped against your energy. You leave knowing what's been feeding you and what's been quietly costing you.

→ Energy Profile

DEFINE

Find Your Superpower

Using your energy profile and career arc, we identify the specific combination of skill, instinct, and love that is uniquely yours. Not your job description. The thing that makes you irreplaceable when you're operating at your best.

→ Superpower Statement

DEVELOP

Design the Role

We look at your current role, your team, your org — and figure out what to do more of, what to let go of, and what a role crafted around your superpower actually looks like. This is where leaders realize they have more agency than they thought.

→ Role Design Map

DELIVER

Choose Your Path

With full clarity in hand, you choose what comes next. Not what you're qualified for. Not what the org needs. What you actually want — and a concrete plan to get there.

→ 90-Day Action Plan

THE OUTCOME

By the end, you'll know
exactly what's next.

Lead Yourself doesn't tell you what to do next. It gives you back the part of you that does. By the end of 90 days, you'll know which of these is yours.

Root.

You go deeper. You craft the role around your superpower, lead with your full point of view, and build the career you actually want where you are.

Release.

You move on — with clarity about what you're looking for and why. Not running from something. Walking toward something you can name.

Redirect.

You build something on the side. A coaching practice, a creative pursuit, a business. Your off-ramp, designed with intention.

WHAT’S INCLUDED

Here's what we'll
work through together.

Knowing what only you can do — and building your career around more of it — is not a nice-to-have. It's the thing everything else depends on.

    • The foundation. A certified coach-led session that surfaces the patterns running beneath the performance.

    • A structured, guided inventory of every type of work in your life — mapped against your energy.

    • Via Zoom. We work through the Double Diamond in real time, with your real work as the material.

    • Via WhatsApp, Monday–Friday. For the moments between calls when something surfaces and you need a thought partner.

    • Two questions. Ten minutes. Sent through the Mirror app to keep the inner work moving between sessions.

    • Superpower statement, role design map, and a 90-day action plan for whichever path you choose.

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Lead Yourself